Michael and Mei's Marketing Blog

Unless you’ve been isolated in a remote mountain hideout for quite some time, you’ve probably caught wind of the growing popularity of Pay Per View (PPV) advertising.  Marketers in many different niches are discovering that they can experience amazing returns on their ad spend investments with PPV.

One of the reasons for the upswing in PPV use is the fact that it gives people a unique opportunity to target more than keywords.  Sure, you can set it up so that your ad is displayed when members of the PPV network make specific searches.  However, you can also create campaigns based on URLs.

Basically, you can set up your campaigns so that the PPV company serves up your offer when the users visit particular URLs.  You bid on those URLs just like you would keywords in a Pay Per Click environment.  This increased functionality creates some wonderful profit opportunities.  Consider just a handful of the possibilities.

Imagine being able to show visitors to your competitor’s sales page with your own counter-offer.  Think about how that might be able to boost your sales numbers!

What kind of results could you get by presenting a great complimentary or supplemental offer on a popular site’s actual order page?  Is your mouth watering at the thought?

We all know that traffic is good and that targeted traffic is great.  Think about the ways you could round up optimally targeted traffic by bidding on specific pages that would only be visited by your ideal prospects.  People like to claim that PPC and search traffic is targeted, but they can’t hold a candle to what you can get with PPV!

Think about how many different relevant URLs there are within your niche and how easy it would be for you to find and long them.  Now consider the fact that you may be the only person in the wide world of PPV bidding on those particular URLS–allowing you to secure some of the best possible traffic for a fraction of what you’d pay for less-targeted keyword traffic with PPC advertising.  Pretty exciting, isn’t it?

URL targeting sets PPV apart from other advertising options.  When handled correctly, it kicks open doors of opportunity that other forms of advertising don’t even approach.

If you’re looking for a way to take your online business to a new level and to secure the best possible traffic by positioning your offers in optimal contexts, you simply must explore the potential of Pay Per View advertising.

PPV is more than URL targeting, but that facet of the process creates a whole new dimension of profitability for savvy marketers.  If you’re not using PPV to your advantage, you should make a point of getting started as soon as possible.

Many marketers experiment with Pay Per View (PPV) advertising, at least in part, because it gives them a chance to direct link to affiliate offers without being forced to show prospective buyers an intermediary landing page.

That’s something you can’t do with Adwords and many PPC options. In fact, Adwords actually requires more than just “a” landing page–it mandates a landing page that measures up to Google’s arbitrary quality assessments.

There is something attractive about being able to show affiliate offers to prospects without the hassle of creating a quality landing page. If you can funnel traffic directly to an offer without losing a percentage at the landing page level, it can create an extremely profitable campaign.

However, PPV advertisers may want to look beyond simplicity to overall profit potential. When used correctly, a good landing page can actually improve one’s final numbers. That’s true for at least two reasons.

First, it creates an opportunity for the marketer to build his or her own list. When you’re sending traffic directly to an offer, you miss the chance to secure email addresses for follow-up marketing and greater long-term value. Marketing instructors have been screaming, “The money is in the list” for a long time. That’s because it’s 100% true. Using a landing page gives you a shot at building a responsive, profitable list.

You may not make as much immediate money from your campaigns, but the long-term earnings will more than make up for that. You’ll have the chance to put offers in front of receptive audiences again and again.

Second, you can use landing pages as a pre-sell for the subsequent affiliate offer. Many marketers find that taking the time to “warm up” prospects and to put them in a frame of mind that will be responsive to the eventual sales pitch improves conversion rates enough to more than make up for the percentage of visitors who bail out of the landing page without ever seeing the offer. If you can build the right landing page, it will actually multiply the effectiveness of the affiliate offer.

Those two reasons are strong votes in favor of using landing pages. However, it is important to note that the best way to find the most profitable route is via testing. One may opt to rotate their offers in order to find out what’s working best with respect to a specific campaign.

In the end, the fact that you have options is proof positive of PPV’s value to marketers.

PPV is a great method of advertising because it affords so much flexibility. Those who’ve been longing for a direct linking opportunity as part of their affiliate marketing efforts will love it. So will those who know how to use well-built landing pages to increase their overall profitability.

Download your “7 Ways to Master PPV in One Week” Free

Pay Per Click (PPC) advertising has become the de facto preference of those who want fast influxes of traffic and who aren’t interested in wrestling with high-effort search engine optimization in order to get it.  A PPC campaign can produce a profitable flow of reasonably targeted traffic in a heartbeat.

PPC’s status as a favorite may be in jeopardy, however.  Pay Per View (PPV) advertising is proving itself to be a tremendous option and it offers some benefits that PPC just can’t provide.

One of the big advantages of PPV is the lower level of overall competition.  PPC has been gaining ground for a long time and is incredibly well known.  It seems like everyone from Fortune 500 companies to grannies with blogs about their housecats have dipped their toes into the PPC waters.

It’s become harder than ever to find bargain keywords upon which to bid and if you do discover an opening, it doesn’t take long for others to hop on board.

That’s not the case with PPV.  While it would be an exaggeration say that PPV is flying “under the radar,” it doesn’t get the kind of attention that PPC and its high-visibility flagship program, Google Adwords, does.

As a result, the field is less crowded and it’s still possible to find great opportunities for campaigns that can generate staggering ROIs.  Many have compared the state of today’s PPV marketplace with the high-profit “glory days” that put PPC on the map several years ago.  Those who cashed in on PPC “back in the day” can tell you just how lucrative being in the right place at the right time can be!

Additionally, PPV is less restrictive than PPC.  The major PPC programs make a number of demands on advertisers.  There are restrictions in terms of ad content and construction.  There are landing page requirements and arbitrary quality assessments that influence keyword bid prices.  There are limits on what you can promote and how you can do it.  If you’re an affiliate, you’re often prohibited from direct linking to offers.  There’s a great deal of red tape with which to content.

That isn’t a factor with PPV.  In most cases, PPV companies will give you more latitude to “do your thing.”  More flexibility means more profit potential and more room for the kind of creative explorations that can produce those big wins.

If you’re tired of playing by an increasingly lengthy rulebook, you might want to consider PPV as an alternative to your existing PPC efforts.  At the very least, you’ll want to experiment with PPV as part of your overall approach.

PPC isn’t disappearing any time soon, but PPV does offer a few impressive advantages over Adwords and similar programs.  The less crowded market space produces more bargain opportunities and the less restrictive environment can make it easy to develop high-profit campaigns with PPV.

Download this free report to learn more about PPV: