Michael and Mei's Marketing Blog

Pay Per View (PPV) advertising is developing a large fan club.  That’s not happening by accident, either.  There are a number or reasons to adore this potentially high-profit means of marketing.  Let’s examine three of the reasons marketers from multiple niches are falling in love with PPV.

Limited Competition.  At one time, Pay Per Click advertising was the cash cow of the day.  It was possible to secure traffic at extremely low per click prices and one could experience a staggering return on their ad spend investment with Adwords and other PPC options.

Then, something happened.  Word of the method’s profit potential spread and advertisers rushed into the PPC market.  The increased level of competition bumped bid prices and made it much more difficult to experience those previously easy profits.

PPV is relatively new.  It isn’t yet overrun with advertisers and there are still wonderful bargain opportunities for many wildly popular keywords and URLs.  It’s open season in PPV country and once again, marketers are finding great ways to generate awesome ROIs.

Will it last forever?  Maybe not.  Our experience with PPC tells us that there is time and space available right now to make substantial profits in the field, however.  In a few years, PPV may become as competitive as PPC.  Right now, one can find “easy pickings.”

URL Targeting.  PPV advertising allows you to bid on keywords used as part of search queries, much in the same manner as PPC.  It also provides an additional option.  You can bid on the actual URLs surfers may opt to visit.  It’s hard to overestimate how valuable that unique wrinkle can be.

You can choose to display your offers when people visit your competitor’s sites!  You can opt to serve your ads in ideal situations.  You’re not just hoping that you hit upon “buying keywords”, you can actually target real buying pages.

Smart PPV advertisers make URL bidding the centerpiece of their campaigns.  They find the right contexts in which to present their offers and bid on those URLs.  The results can be staggering.  When you put the right offer in the right place, it’s possible to generate amazing outcomes that beat anything you can hope to imagine with straight keyword bidding.

Limited Restrictions.  If you’ve been involved with PPC advertising, you know how annoying it can be to work in a very restrictive environment.  Take Google’s mega-popular Adwords program, the undisputed king of PPC.  The content of your ads is tightly regulated.  Your landing pages are scrutinized and assigned arbitrary “quality scores” that influence campaign pricing.  They don’t like affiliate offers.  They don’t like bridge pages.  They won’t allow ads in many niches.

PPC isn’t like that.  You can create the offers you want and you don’t need to worry about being hamstrung by a serious of unnecessary regulations and restrictions.

Those are just three of the many reasons why many marketers love PPV.  It’s a marketing option that provides great potential.

Unless you’ve been isolated in a remote mountain hideout for quite some time, you’ve probably caught wind of the growing popularity of Pay Per View (PPV) advertising.  Marketers in many different niches are discovering that they can experience amazing returns on their ad spend investments with PPV.

One of the reasons for the upswing in PPV use is the fact that it gives people a unique opportunity to target more than keywords.  Sure, you can set it up so that your ad is displayed when members of the PPV network make specific searches.  However, you can also create campaigns based on URLs.

Basically, you can set up your campaigns so that the PPV company serves up your offer when the users visit particular URLs.  You bid on those URLs just like you would keywords in a Pay Per Click environment.  This increased functionality creates some wonderful profit opportunities.  Consider just a handful of the possibilities.

Imagine being able to show visitors to your competitor’s sales page with your own counter-offer.  Think about how that might be able to boost your sales numbers!

What kind of results could you get by presenting a great complimentary or supplemental offer on a popular site’s actual order page?  Is your mouth watering at the thought?

We all know that traffic is good and that targeted traffic is great.  Think about the ways you could round up optimally targeted traffic by bidding on specific pages that would only be visited by your ideal prospects.  People like to claim that PPC and search traffic is targeted, but they can’t hold a candle to what you can get with PPV!

Think about how many different relevant URLs there are within your niche and how easy it would be for you to find and long them.  Now consider the fact that you may be the only person in the wide world of PPV bidding on those particular URLS–allowing you to secure some of the best possible traffic for a fraction of what you’d pay for less-targeted keyword traffic with PPC advertising.  Pretty exciting, isn’t it?

URL targeting sets PPV apart from other advertising options.  When handled correctly, it kicks open doors of opportunity that other forms of advertising don’t even approach.

If you’re looking for a way to take your online business to a new level and to secure the best possible traffic by positioning your offers in optimal contexts, you simply must explore the potential of Pay Per View advertising.

PPV is more than URL targeting, but that facet of the process creates a whole new dimension of profitability for savvy marketers.  If you’re not using PPV to your advantage, you should make a point of getting started as soon as possible.

Many marketers experiment with Pay Per View (PPV) advertising, at least in part, because it gives them a chance to direct link to affiliate offers without being forced to show prospective buyers an intermediary landing page.

That’s something you can’t do with Adwords and many PPC options. In fact, Adwords actually requires more than just “a” landing page–it mandates a landing page that measures up to Google’s arbitrary quality assessments.

There is something attractive about being able to show affiliate offers to prospects without the hassle of creating a quality landing page. If you can funnel traffic directly to an offer without losing a percentage at the landing page level, it can create an extremely profitable campaign.

However, PPV advertisers may want to look beyond simplicity to overall profit potential. When used correctly, a good landing page can actually improve one’s final numbers. That’s true for at least two reasons.

First, it creates an opportunity for the marketer to build his or her own list. When you’re sending traffic directly to an offer, you miss the chance to secure email addresses for follow-up marketing and greater long-term value. Marketing instructors have been screaming, “The money is in the list” for a long time. That’s because it’s 100% true. Using a landing page gives you a shot at building a responsive, profitable list.

You may not make as much immediate money from your campaigns, but the long-term earnings will more than make up for that. You’ll have the chance to put offers in front of receptive audiences again and again.

Second, you can use landing pages as a pre-sell for the subsequent affiliate offer. Many marketers find that taking the time to “warm up” prospects and to put them in a frame of mind that will be responsive to the eventual sales pitch improves conversion rates enough to more than make up for the percentage of visitors who bail out of the landing page without ever seeing the offer. If you can build the right landing page, it will actually multiply the effectiveness of the affiliate offer.

Those two reasons are strong votes in favor of using landing pages. However, it is important to note that the best way to find the most profitable route is via testing. One may opt to rotate their offers in order to find out what’s working best with respect to a specific campaign.

In the end, the fact that you have options is proof positive of PPV’s value to marketers.

PPV is a great method of advertising because it affords so much flexibility. Those who’ve been longing for a direct linking opportunity as part of their affiliate marketing efforts will love it. So will those who know how to use well-built landing pages to increase their overall profitability.

Download your “7 Ways to Master PPV in One Week” Free

Pay Per Click (PPC) advertising has become the de facto preference of those who want fast influxes of traffic and who aren’t interested in wrestling with high-effort search engine optimization in order to get it.  A PPC campaign can produce a profitable flow of reasonably targeted traffic in a heartbeat.

PPC’s status as a favorite may be in jeopardy, however.  Pay Per View (PPV) advertising is proving itself to be a tremendous option and it offers some benefits that PPC just can’t provide.

One of the big advantages of PPV is the lower level of overall competition.  PPC has been gaining ground for a long time and is incredibly well known.  It seems like everyone from Fortune 500 companies to grannies with blogs about their housecats have dipped their toes into the PPC waters.

It’s become harder than ever to find bargain keywords upon which to bid and if you do discover an opening, it doesn’t take long for others to hop on board.

That’s not the case with PPV.  While it would be an exaggeration say that PPV is flying “under the radar,” it doesn’t get the kind of attention that PPC and its high-visibility flagship program, Google Adwords, does.

As a result, the field is less crowded and it’s still possible to find great opportunities for campaigns that can generate staggering ROIs.  Many have compared the state of today’s PPV marketplace with the high-profit “glory days” that put PPC on the map several years ago.  Those who cashed in on PPC “back in the day” can tell you just how lucrative being in the right place at the right time can be!

Additionally, PPV is less restrictive than PPC.  The major PPC programs make a number of demands on advertisers.  There are restrictions in terms of ad content and construction.  There are landing page requirements and arbitrary quality assessments that influence keyword bid prices.  There are limits on what you can promote and how you can do it.  If you’re an affiliate, you’re often prohibited from direct linking to offers.  There’s a great deal of red tape with which to content.

That isn’t a factor with PPV.  In most cases, PPV companies will give you more latitude to “do your thing.”  More flexibility means more profit potential and more room for the kind of creative explorations that can produce those big wins.

If you’re tired of playing by an increasingly lengthy rulebook, you might want to consider PPV as an alternative to your existing PPC efforts.  At the very least, you’ll want to experiment with PPV as part of your overall approach.

PPC isn’t disappearing any time soon, but PPV does offer a few impressive advantages over Adwords and similar programs.  The less crowded market space produces more bargain opportunities and the less restrictive environment can make it easy to develop high-profit campaigns with PPV.

Download this free report to learn more about PPV:

Pay Less Than 50C Per Click Not A Forture

A few of my team members have asked me how do I generate leads for my online business. There are quite a few ways to generate new leads: Postcards, pay-per-click, ezines, press release, blog, Video and more.

I personally  in favour of pay-per-click because it’s so easy and quick to set up and it’s flexible. It just takes you a few minutes to set up the whole thing by following the steps that Google provides to you. Within a few hours, after you set up your ads and get it all running, you can see the leads opt-in. The best thing I like about PPC is you can even decide how much you want to spend on your campaign each day, and each Advert, even if you are on a budget.

But, there are some inside secrets and some concepts that Google wants you to understand. If you get this right, Google will literally reward you by giving you lower prices on clicks, and your customers will reward you by buying what you have to sell.

If you DON’T get this right, you’ll pay way too much for clicks, your competitors will eat you up, and your whole Google experience will be very, very unpleasant.

I started to use google PPC 2 years ago when I joined in to my first online business EPI. I had no idea how to run Google PPC at all. What I did was just to follow the steps that Google told me to do. I did get 5 to 10 leads daily, but I paid a high price on each of them. I had to pay $5 or more for some of the home business leads after a while. So I have to stop the PPC campaign and buy leads instead. But bought leads are no good either because the converting rates of bought leads were so low. It was a real pain to contact each of them everyday. So I came back to Google PPC again. After weeks and weeks of learning and testing I finally got my campaign going at stable rates, which was less than 50 cents per click. It might not be the lowest the PPC but I believe it’s better than most of the PPC users.

There are three steps I used for my campaign.

1.            )Looking for the right keyword. Use free keywords tools look up your website URL for keywords.  Google will scan your site and tell you the most relevant keywords for your site.

2.)        Choose the high search volume but low competition keywords for your campaign. The keywords tool will show you the high search volume keywords. Search the most relevant keywords on Google one by one to check your competitors. The competitors of each keyword should be less than 10000. Get at least 10 good keywords. I will list some good keywords tools below.

3.)        Now open-up your traffic estimator. Put the words in and choose your territories and bids. (Almost always bid 50cents or less) Google will then tell you which words they think will get you traffic. Write these down and use these only for at least a week. After a week you can add in the rest of the keywords you want.

This works every time because Google will initially give you a high quality score because you followed their system to the tee! And in-turn their system will give you lower bids.

Good Keywords tools:

www.keywordspy.com It is a very useful tool. The tool will tell you your competitors and their keywords and even keyword bids.  With their fresh keywords date daily updates, you can easily get your right keywords with in a few minutes. Even though you need to pay some money to them, it saves you more time and money.

https://adwords.google.com/select/KeywordToolExternal It is the Google keywords tools. This tool can scan your website for your most relevant keywords and search volume and maximum bid for you. But it is hard to get a good idea about your keywords competitors.

http://www.digitalpoint.com/tools/suggestion/