Michael and Mei's Marketing Blog

Many marketers experiment with Pay Per View (PPV) advertising, at least in part, because it gives them a chance to direct link to affiliate offers without being forced to show prospective buyers an intermediary landing page.

That’s something you can’t do with Adwords and many PPC options. In fact, Adwords actually requires more than just “a” landing page–it mandates a landing page that measures up to Google’s arbitrary quality assessments.

There is something attractive about being able to show affiliate offers to prospects without the hassle of creating a quality landing page. If you can funnel traffic directly to an offer without losing a percentage at the landing page level, it can create an extremely profitable campaign.

However, PPV advertisers may want to look beyond simplicity to overall profit potential. When used correctly, a good landing page can actually improve one’s final numbers. That’s true for at least two reasons.

First, it creates an opportunity for the marketer to build his or her own list. When you’re sending traffic directly to an offer, you miss the chance to secure email addresses for follow-up marketing and greater long-term value. Marketing instructors have been screaming, “The money is in the list” for a long time. That’s because it’s 100% true. Using a landing page gives you a shot at building a responsive, profitable list.

You may not make as much immediate money from your campaigns, but the long-term earnings will more than make up for that. You’ll have the chance to put offers in front of receptive audiences again and again.

Second, you can use landing pages as a pre-sell for the subsequent affiliate offer. Many marketers find that taking the time to “warm up” prospects and to put them in a frame of mind that will be responsive to the eventual sales pitch improves conversion rates enough to more than make up for the percentage of visitors who bail out of the landing page without ever seeing the offer. If you can build the right landing page, it will actually multiply the effectiveness of the affiliate offer.

Those two reasons are strong votes in favor of using landing pages. However, it is important to note that the best way to find the most profitable route is via testing. One may opt to rotate their offers in order to find out what’s working best with respect to a specific campaign.

In the end, the fact that you have options is proof positive of PPV’s value to marketers.

PPV is a great method of advertising because it affords so much flexibility. Those who’ve been longing for a direct linking opportunity as part of their affiliate marketing efforts will love it. So will those who know how to use well-built landing pages to increase their overall profitability.

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Pay Less Than 50C Per Click Not A Forture

A few of my team members have asked me how do I generate leads for my online business. There are quite a few ways to generate new leads: Postcards, pay-per-click, ezines, press release, blog, Video and more.

I personally  in favour of pay-per-click because it’s so easy and quick to set up and it’s flexible. It just takes you a few minutes to set up the whole thing by following the steps that Google provides to you. Within a few hours, after you set up your ads and get it all running, you can see the leads opt-in. The best thing I like about PPC is you can even decide how much you want to spend on your campaign each day, and each Advert, even if you are on a budget.

But, there are some inside secrets and some concepts that Google wants you to understand. If you get this right, Google will literally reward you by giving you lower prices on clicks, and your customers will reward you by buying what you have to sell.

If you DON’T get this right, you’ll pay way too much for clicks, your competitors will eat you up, and your whole Google experience will be very, very unpleasant.

I started to use google PPC 2 years ago when I joined in to my first online business EPI. I had no idea how to run Google PPC at all. What I did was just to follow the steps that Google told me to do. I did get 5 to 10 leads daily, but I paid a high price on each of them. I had to pay $5 or more for some of the home business leads after a while. So I have to stop the PPC campaign and buy leads instead. But bought leads are no good either because the converting rates of bought leads were so low. It was a real pain to contact each of them everyday. So I came back to Google PPC again. After weeks and weeks of learning and testing I finally got my campaign going at stable rates, which was less than 50 cents per click. It might not be the lowest the PPC but I believe it’s better than most of the PPC users.

There are three steps I used for my campaign.

1.            )Looking for the right keyword. Use free keywords tools look up your website URL for keywords.  Google will scan your site and tell you the most relevant keywords for your site.

2.)        Choose the high search volume but low competition keywords for your campaign. The keywords tool will show you the high search volume keywords. Search the most relevant keywords on Google one by one to check your competitors. The competitors of each keyword should be less than 10000. Get at least 10 good keywords. I will list some good keywords tools below.

3.)        Now open-up your traffic estimator. Put the words in and choose your territories and bids. (Almost always bid 50cents or less) Google will then tell you which words they think will get you traffic. Write these down and use these only for at least a week. After a week you can add in the rest of the keywords you want.

This works every time because Google will initially give you a high quality score because you followed their system to the tee! And in-turn their system will give you lower bids.

Good Keywords tools:

www.keywordspy.com It is a very useful tool. The tool will tell you your competitors and their keywords and even keyword bids.  With their fresh keywords date daily updates, you can easily get your right keywords with in a few minutes. Even though you need to pay some money to them, it saves you more time and money.

https://adwords.google.com/select/KeywordToolExternal It is the Google keywords tools. This tool can scan your website for your most relevant keywords and search volume and maximum bid for you. But it is hard to get a good idea about your keywords competitors.

http://www.digitalpoint.com/tools/suggestion/