Creating a winning proposition for an online business is accomplished by establishing and executing goals, strategy, and proven marketing tactics. Equipped with these three (3) major components of business planning, an online marketer can expect to see business growth resulting from increased conversions and higher sales.

So, exactly how do you pull these three major elements together?

Start with goals

First, creating goals is the most important place to start. Maybe your goal is to become the largest online seller of products or services in your particular niche. That’s an awesome and commendable goal. Maybe your goal is to launch a brand new product concept to the world –which is also admirable. Perhaps your goal is to increase conversions by 200% within 6 months or something more lofty and aggressive.

But now that you know your goal, how do you achieve success?

A winning combination

You must have a strategy that includes marketing tactics if you want to succeed. Think of it this way.

There are three components of a successful and powerful marketing plan.

1. Goals are the big picture. A goal tells you where you want to go and it is the vision of success that you have for your future. It’s the inspiration and motivation that keeps you focused and it’s what makes you want to jump out of bed to hit the keys and enter cyberspace every chance you get. It’s what keeps you from straying in your business endeavors.

Becoming the #1 seller of Product X is a goal.

1. Strategy is an idea about how you can achieve your goals. It’s a more general idea of how to get where you want to go and it is a conceptual plan for success. Maybe your goal is to become the #1 marketing expert in a particular niche. You plan to do that by offering a unique service that accompanies your product or by offering an alternative way to utilize your product.

Or perhaps you plan to do it by including value-added products or services with every sale. Maybe you want to be the “go to price” guy. You may want to make 100% money-back guarantees with no questions asked. Regardless of the “how”, you are now thinking about strategy and ways to increase your exposure, conversions, and sales. There may be multiple strategies to support your goals and that’s fine. It’s even expected.

Creating a new way to optimize Product X is a strategy.

1. Tactics are those individual actions, activities, and plans that help you achieve your goals and are based on your strategy. Now we’re down to business.

A tactic is a real action that helps you implement your strategy. Tactics are when you really get down to work. They are derived from a clear understanding of your potential customer, the target audience needs and desires, and a thorough analysis of your product’s strengths, benefits, and value.

But they are also created with knowledge of the competition, what makes your product unique, how you separate yourself from the competition, and what the market is looking for not only today, but tomorrow! Just like strategies, there may be more than once marketing tactic to accomplish the strategy and once again, that is the expectation.

Tactics allow you to demonstrate how your product can be diversified or how it can be leveraged in multiple ways for others to receive value or benefits in some way. Tactics may include creation of videos, blogging, promoting your business in one more than one language,  creating content that optimizes keywords, re-engineering a website to make it faster or more user-friendly, or other specific actions that help you accomplish your strategy and achieve goals.

Execution is critical

Online marketing tactics should be simple and expertly executed. Knowing how to create the three components of a winning online business will drive conversions and sales to new heights. Use an engaging combination of basic marketing tactics and augment them with advanced marketing tactics that have proven successful time and time again for the fastest road to success.

Before you approach your business with a “we’ll wait and see” approach, evaluate your goals and create marketing strategies and tactics that ensure success for the long-term. Increased conversions and sales will follow.

Many marketers experiment with Pay Per View (PPV) advertising, at least in part, because it gives them a chance to direct link to affiliate offers without being forced to show prospective buyers an intermediary landing page.

That’s something you can’t do with Adwords and many PPC options. In fact, Adwords actually requires more than just “a” landing page–it mandates a landing page that measures up to Google’s arbitrary quality assessments.

There is something attractive about being able to show affiliate offers to prospects without the hassle of creating a quality landing page. If you can funnel traffic directly to an offer without losing a percentage at the landing page level, it can create an extremely profitable campaign.

However, PPV advertisers may want to look beyond simplicity to overall profit potential. When used correctly, a good landing page can actually improve one’s final numbers. That’s true for at least two reasons.

First, it creates an opportunity for the marketer to build his or her own list. When you’re sending traffic directly to an offer, you miss the chance to secure email addresses for follow-up marketing and greater long-term value. Marketing instructors have been screaming, “The money is in the list” for a long time. That’s because it’s 100% true. Using a landing page gives you a shot at building a responsive, profitable list.

You may not make as much immediate money from your campaigns, but the long-term earnings will more than make up for that. You’ll have the chance to put offers in front of receptive audiences again and again.

Second, you can use landing pages as a pre-sell for the subsequent affiliate offer. Many marketers find that taking the time to “warm up” prospects and to put them in a frame of mind that will be responsive to the eventual sales pitch improves conversion rates enough to more than make up for the percentage of visitors who bail out of the landing page without ever seeing the offer. If you can build the right landing page, it will actually multiply the effectiveness of the affiliate offer.

Those two reasons are strong votes in favor of using landing pages. However, it is important to note that the best way to find the most profitable route is via testing. One may opt to rotate their offers in order to find out what’s working best with respect to a specific campaign.

In the end, the fact that you have options is proof positive of PPV’s value to marketers.

PPV is a great method of advertising because it affords so much flexibility. Those who’ve been longing for a direct linking opportunity as part of their affiliate marketing efforts will love it. So will those who know how to use well-built landing pages to increase their overall profitability.

Download your “7 Ways to Master PPV in One Week” Free

CraigsList.org. is the world’s largest website where you can place free ads in various cities and countries across the whole world and generate free traffic and leads for your products or opportunity.

Placing a free ad on Craigslist is simple and quick. Follow the steps below to advertise for free on Craigslist.

Step 1:

Go to the Craigslist Web site-www.CraigsList.org. Look on the right side of your screen select the city or country you would like to put your ads under from the location columns. Click on the appropriate link. After clicking on a link, you may have to select the closest city. Take the most active city in Craigslist.org  SF Bay Area for example.

Step2

Now you need to select the Category you would like to post your ads under. For online home business, I suggest that you start your advertising under “sm biz ads” section, which you can find under “Services”

Step3

Click on the “Post ” link in the upper right hand corner of the page.

Step4

Click on the category that best suits what you are selling. If you do not see a category that includes the item you wish to advertise, return to the last step by pressing the back button on your browser, and try a different category. Here I will say select our  “small biz ads”.

Step5

Type your posting title, which is the headline for your ads. Then the ‘Posting Description’ where you put the body of your ads in the dialog boxes that appears on the screen. Include the price, the location and your email address. Click on the continue button at the bottom of the page.

Step6

Wait for verification. Craigslist will now give you a verification word to make sure that you are a legitimate poster. Type the word shown in the rectangular box on the bottom left of the screen and click on the “Continue” button.

Step7

Read through the terms and agreements to make sure you agree with all of Craiglists’ policies. If you agree, click on the “Accept the Terms of Use” button on the bottom of the page.

Step8

Login to your email account and look for a message from Craigslist.org. Open the email, which will contain a link to post your ad. Click on the link. Note: You DO NOT need to set up an account to post your ads. But if you set up an account with Craigslist you can see your ads instantly with out login to your email to check it.

Step9

Review your ad to make sure it is complete and correct. Press the publish button if your ad looks good or press the edit button if you need to make changes.

Grab yourself a copy of “Craigslist Profit Unleashed” ,

Special Offer – $17 for next 20 orders only!

Enjoy your free posting!

Michael and Mei

Pay Less Than 50C Per Click Not A Forture

A few of my team members have asked me how do I generate leads for my online business. There are quite a few ways to generate new leads: Postcards, pay-per-click, ezines, press release, blog, Video and more.

I personally  in favour of pay-per-click because it’s so easy and quick to set up and it’s flexible. It just takes you a few minutes to set up the whole thing by following the steps that Google provides to you. Within a few hours, after you set up your ads and get it all running, you can see the leads opt-in. The best thing I like about PPC is you can even decide how much you want to spend on your campaign each day, and each Advert, even if you are on a budget.

But, there are some inside secrets and some concepts that Google wants you to understand. If you get this right, Google will literally reward you by giving you lower prices on clicks, and your customers will reward you by buying what you have to sell.

If you DON’T get this right, you’ll pay way too much for clicks, your competitors will eat you up, and your whole Google experience will be very, very unpleasant.

I started to use google PPC 2 years ago when I joined in to my first online business EPI. I had no idea how to run Google PPC at all. What I did was just to follow the steps that Google told me to do. I did get 5 to 10 leads daily, but I paid a high price on each of them. I had to pay $5 or more for some of the home business leads after a while. So I have to stop the PPC campaign and buy leads instead. But bought leads are no good either because the converting rates of bought leads were so low. It was a real pain to contact each of them everyday. So I came back to Google PPC again. After weeks and weeks of learning and testing I finally got my campaign going at stable rates, which was less than 50 cents per click. It might not be the lowest the PPC but I believe it’s better than most of the PPC users.

There are three steps I used for my campaign.

1.            )Looking for the right keyword. Use free keywords tools look up your website URL for keywords.  Google will scan your site and tell you the most relevant keywords for your site.

2.)        Choose the high search volume but low competition keywords for your campaign. The keywords tool will show you the high search volume keywords. Search the most relevant keywords on Google one by one to check your competitors. The competitors of each keyword should be less than 10000. Get at least 10 good keywords. I will list some good keywords tools below.

3.)        Now open-up your traffic estimator. Put the words in and choose your territories and bids. (Almost always bid 50cents or less) Google will then tell you which words they think will get you traffic. Write these down and use these only for at least a week. After a week you can add in the rest of the keywords you want.

This works every time because Google will initially give you a high quality score because you followed their system to the tee! And in-turn their system will give you lower bids.

Good Keywords tools:

www.keywordspy.com It is a very useful tool. The tool will tell you your competitors and their keywords and even keyword bids.  With their fresh keywords date daily updates, you can easily get your right keywords with in a few minutes. Even though you need to pay some money to them, it saves you more time and money.

https://adwords.google.com/select/KeywordToolExternal It is the Google keywords tools. This tool can scan your website for your most relevant keywords and search volume and maximum bid for you. But it is hard to get a good idea about your keywords competitors.

http://www.digitalpoint.com/tools/suggestion/

Your “Home Business” is the same as other businesses. It takes money to make money.

But How?

There are two kinds of  “Solutions” you can use to achieve your business goals…

First “Solution”- The most easy and convenient is CASH. Cash can buy you your desired result.

Need Leads? Easy … Just pay to run a Pay Per Click Campaign to drive leads to you. It is easy to do things when you have plenty of money. But most people do not have that kind of money. They cannot afford to pay for it. They cannot compete with the big sharks in the same industry.

Does that mean you cannot achieve the goals like the Big Guy? Absolutely, NO!

You can still build your business on a budget less than $500.

Second “Solution”- Build your home business for less than $500!

Here are 4 top ways to achieve your business goals just with a budget of $500:

1. Generate Free Traffic from CraigsList.org.

CraigsList.org. is the world’s largest website where you can place free ads in various cities and countries across the whole world and generate interest for your products or opportunity. For more information see

How to Generate Free Traffic By Using Craigslist.org

1. Get Free Traffic With Videos

Online Video Marketing uses the hottest and the latest cutting edge technologies and Internet trends. The video sites like YouTube are exploding on the scene like crazy and offer some of the best opportunities to get tons of free traffic to your Capture page if you build your business on a budget.

See How to Get Free Traffic from YouTube

1. Get Free Traffic and Top Search Engine Results With Press Releases.

Press Releases are a great way to get good amounts of traffic and generate lots of free leads for your business. And it is absolutely FREE or in some cases for Pennies/cents. It is a great way to advertise your business if you are building your business on a budget.

The Best part about press release marketing is that it is very easy to do and you reap the benefit from doing work, just once, for a long time.

See How to generate free traffic by using Press Releases

1. Use Blogs to Generate Free Traffic to Your Business.

If you want to get instant and reliable short-term free traffic and leads for your business, Blogs is the best way. You can just use as little as half an hour to create a blog which will get a high ranking in the search engine and this helps to get massive traffic to your capture page, in 10 days. If you have not yet figured out how to create a blog that will stay in the top 10 in search engines like Google, Yahoo and MSN then;

You Can get the free 7 Day Video Boot Camp From Here:

Enjoy Your Free Traffic!