Michael and Mei's Marketing Blog

A marketing plan is just as valuable for online business as it is for traditional offline business. An effective and successful marketing plan should contain a list of tactics that will be used to increase traffic to a website, increase conversion rates, and help grow sales. There are beginner and advanced marketing tactics and it is vital to integrate all of them into a successful marketing plan.

Tactics are those methods that are used to achieve a particular short-term goal. They help define and explain how to complete a task successfully to reach a desired outcome. To optimize tactics, you must first have a goal in mind and that means visualizing what success looks like for your business.

Some marketing tactics that have proven effective for online marketers include:

1. Creation of compelling headlines and content to engage site visitors.
2. Scripts that increase sign-ups and subscriptions.
3. Utilization of an auto-responder or other technology to reach out to customers.
4. Use of social media to reach a target audience.
5. Marketing through article sites, ezines, newsletters and other media to reach customers.
6. Inclusion of videos that demonstrate product benefits and value.
7. Blogging to allow people to get to know you better.
8. Asking questions to learn more about what the customer is thinking.
9. Offering solutions to a problem.

Marketing tactics are not secrets that are hidden from the average online marketer. But they are often overlooked and misunderstood by many marketers. Understanding the basic principles behind marketing tactics makes it much easier to effectively deploy them for your business.

One important aspect of online marketing tactics is that they must be simple. When marketing tactics become complex and unwieldy, they no longer work. Tactics should be simple, easy to implement, and easy for customers to understand and follow.

There are basic marketing tactics and there are more advanced tactics for those who take their online business seriously.

For example, advanced tactics related to giving away products or content for free will raise questions in the mind of a customer. If your information is so valuable, why are you willing to give it away? What’s in it for you and how do I get anything out of it? Can I trust you?

This is a very interesting marketing concept. If people are curious about why you are giving something away, what would you expect them to do?

Click away?

Or keep reading?

Customers are likely to keep reading to find out why you are offering valuable free content and in the process they become more engaged and intensely intrigued by what you have to offer.

Not only are you creating interest from your potential customer, but you are building trust with them too. The more facts and information you offer them, the more likely they are to see you as a partner with them and they’ll turn to you for more information and facts. This enables you to create a loyal relationship and gain them as a valuable long-term customer.

You haven’t even sold them anything yet, but you have gained their trust. Sales will certainly follow. Knowing how to deploy this and similar types of advanced marketing tactics will soon put your business on the high road to success. You’ll reap the benefits of accessing advanced marketing tactics by incorporating them into an existing or new marketing plan that envisions the future of your business.

Marketing tactics that work are the secret to online success. Don’t let another day pass by without evaluating and updating your existing tactics and incorporate fresh, proven tactics that will make your sales soar and put you in the winner’s circle.

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Pay Per View (PPV) advertising is developing a large fan club.  That’s not happening by accident, either.  There are a number or reasons to adore this potentially high-profit means of marketing.  Let’s examine three of the reasons marketers from multiple niches are falling in love with PPV.

Limited Competition.  At one time, Pay Per Click advertising was the cash cow of the day.  It was possible to secure traffic at extremely low per click prices and one could experience a staggering return on their ad spend investment with Adwords and other PPC options.

Then, something happened.  Word of the method’s profit potential spread and advertisers rushed into the PPC market.  The increased level of competition bumped bid prices and made it much more difficult to experience those previously easy profits.

PPV is relatively new.  It isn’t yet overrun with advertisers and there are still wonderful bargain opportunities for many wildly popular keywords and URLs.  It’s open season in PPV country and once again, marketers are finding great ways to generate awesome ROIs.

Will it last forever?  Maybe not.  Our experience with PPC tells us that there is time and space available right now to make substantial profits in the field, however.  In a few years, PPV may become as competitive as PPC.  Right now, one can find “easy pickings.”

URL Targeting.  PPV advertising allows you to bid on keywords used as part of search queries, much in the same manner as PPC.  It also provides an additional option.  You can bid on the actual URLs surfers may opt to visit.  It’s hard to overestimate how valuable that unique wrinkle can be.

You can choose to display your offers when people visit your competitor’s sites!  You can opt to serve your ads in ideal situations.  You’re not just hoping that you hit upon “buying keywords”, you can actually target real buying pages.

Smart PPV advertisers make URL bidding the centerpiece of their campaigns.  They find the right contexts in which to present their offers and bid on those URLs.  The results can be staggering.  When you put the right offer in the right place, it’s possible to generate amazing outcomes that beat anything you can hope to imagine with straight keyword bidding.

Limited Restrictions.  If you’ve been involved with PPC advertising, you know how annoying it can be to work in a very restrictive environment.  Take Google’s mega-popular Adwords program, the undisputed king of PPC.  The content of your ads is tightly regulated.  Your landing pages are scrutinized and assigned arbitrary “quality scores” that influence campaign pricing.  They don’t like affiliate offers.  They don’t like bridge pages.  They won’t allow ads in many niches.

PPC isn’t like that.  You can create the offers you want and you don’t need to worry about being hamstrung by a serious of unnecessary regulations and restrictions.

Those are just three of the many reasons why many marketers love PPV.  It’s a marketing option that provides great potential.

Unless you’ve been isolated in a remote mountain hideout for quite some time, you’ve probably caught wind of the growing popularity of Pay Per View (PPV) advertising.  Marketers in many different niches are discovering that they can experience amazing returns on their ad spend investments with PPV.

One of the reasons for the upswing in PPV use is the fact that it gives people a unique opportunity to target more than keywords.  Sure, you can set it up so that your ad is displayed when members of the PPV network make specific searches.  However, you can also create campaigns based on URLs.

Basically, you can set up your campaigns so that the PPV company serves up your offer when the users visit particular URLs.  You bid on those URLs just like you would keywords in a Pay Per Click environment.  This increased functionality creates some wonderful profit opportunities.  Consider just a handful of the possibilities.

Imagine being able to show visitors to your competitor’s sales page with your own counter-offer.  Think about how that might be able to boost your sales numbers!

What kind of results could you get by presenting a great complimentary or supplemental offer on a popular site’s actual order page?  Is your mouth watering at the thought?

We all know that traffic is good and that targeted traffic is great.  Think about the ways you could round up optimally targeted traffic by bidding on specific pages that would only be visited by your ideal prospects.  People like to claim that PPC and search traffic is targeted, but they can’t hold a candle to what you can get with PPV!

Think about how many different relevant URLs there are within your niche and how easy it would be for you to find and long them.  Now consider the fact that you may be the only person in the wide world of PPV bidding on those particular URLS–allowing you to secure some of the best possible traffic for a fraction of what you’d pay for less-targeted keyword traffic with PPC advertising.  Pretty exciting, isn’t it?

URL targeting sets PPV apart from other advertising options.  When handled correctly, it kicks open doors of opportunity that other forms of advertising don’t even approach.

If you’re looking for a way to take your online business to a new level and to secure the best possible traffic by positioning your offers in optimal contexts, you simply must explore the potential of Pay Per View advertising.

PPV is more than URL targeting, but that facet of the process creates a whole new dimension of profitability for savvy marketers.  If you’re not using PPV to your advantage, you should make a point of getting started as soon as possible.

On the Internet, it is very possible to make money without selling any product. One way of doing so is through starting your own eZine, also known as an electronic newsletter.

In a nutshell, you send out your eZine issues on a periodical basis to your subscribers. The good part is that you have a flexible choice in automating the process of sending out your eZine issues for you or manually sending them on a periodical basis.

As an eZine publisher, not only can you easily achieve the benefits a conventional newsletter publisher enjoys without having to chop down several trees in the process, you can easily and conveniently spread your marketing influence and expertise to your base of subscribers from the shoes of an ordinary individual.

In other words, you do not have to invest in expensive printing equipment, brick and mortar business, and hiring staff just to run your own newsletter publication, resulting in a lot of time, money and effort saved.

Basically, all you need to start your own eZine are an auto responder and broadcast feature to go with, enabling you to reach out to your massive subscribers whom you can regard as your prospects, too.

All in all, if you do not have the commitments of creating your own product for sale, then publishing your own online newsletter can be one of the wisest decisions you will ever make, given the benefits of impressive marketing power and influence it can offer to you.

Seattle Washington is a beautiful, well-populated city that lies along the northern west coast of the United States. Seattle is known for many things – famous coffee, the space needle, and some of the best professional fishing. It’s a city of endless possibilities, and is great for adults and children alike. If you are considering visiting or relocating to Seattle, it can be quite daunting trying to figure out where to go, what to see, where to stay, and where to eat among many other things. Craigslist takes the worry out of planning your trip or move with just one resourceful site. To make the most of your trip to Seattle, visit www.craigslist.org.

So what exactly is craigslist? Don’t worry, if you’ve never heard of it before, you’re not alone. It’s still a pretty well-kept secret among research tools available on the internet although it currently ranks eighth among the most popular websites. Craigslist provides a valuable database of nearly anything and everything you would want to know about Seattle. If you’re planning a business trip or vacation, you will find information regarding the best hotels and their prices, restaurants to fit your taste and budget, and information on the various attractions available around Seattle. If you’re relocating, you will find valuable information on available apartments, condos, and real estate for sale. You will also find listings on available jobs in the area and a wide variety of items for sale, including vehicles and furniture.

Craigslist is also a wonderful location for finding various discussion groups and forums for people in Seattle. You can discuss topics such as job professions, community events, and general city information with other residents. It also stands to serve as much more than just a search website. In fact, craigslist also regularly teams up with the Seattle Police Department to help eliminate crime in the city. In November 2006, the Seattle P.D arrested over 120 people who attempted to engage in criminal activity, such as prostitution and drugs thanks to craigslist. Undercover police officers regularly pose as underage children to catch child predators and post ads for sexual solicitation to catch prostitutes. Craigslist Seattle is proud to support this effort to keep the city a safe place for everyone, including residents and visitors.

Craigslist is a user-friendly website and is very simple to use. You don’t need exceptional computer skills to competently use the site. To find information regarding Seattle, simply visit craigslist.org and click on Seattle, Washington. You’ll find an amazing database containing valuable information on Seattle. Craigslist Seattle is free to use and does not require a registration in order to access the information. You can also be rest assured that craigslist is safe to use, as the company even provides a link on their site on how to avoid scams and fraud while using craigslist. If you suspect illegal activity, craigslist provides a link you can click to confidentially report any violations.

Creating a winning proposition for an online business is accomplished by establishing and executing goals, strategy, and proven marketing tactics. Equipped with these three (3) major components of business planning, an online marketer can expect to see business growth resulting from increased conversions and higher sales.

So, exactly how do you pull these three major elements together?

Start with goals

First, creating goals is the most important place to start. Maybe your goal is to become the largest online seller of products or services in your particular niche. That’s an awesome and commendable goal. Maybe your goal is to launch a brand new product concept to the world –which is also admirable. Perhaps your goal is to increase conversions by 200% within 6 months or something more lofty and aggressive.

But now that you know your goal, how do you achieve success?

A winning combination

You must have a strategy that includes marketing tactics if you want to succeed. Think of it this way.

There are three components of a successful and powerful marketing plan.

1. Goals are the big picture. A goal tells you where you want to go and it is the vision of success that you have for your future. It’s the inspiration and motivation that keeps you focused and it’s what makes you want to jump out of bed to hit the keys and enter cyberspace every chance you get. It’s what keeps you from straying in your business endeavors.

Becoming the #1 seller of Product X is a goal.

1. Strategy is an idea about how you can achieve your goals. It’s a more general idea of how to get where you want to go and it is a conceptual plan for success. Maybe your goal is to become the #1 marketing expert in a particular niche. You plan to do that by offering a unique service that accompanies your product or by offering an alternative way to utilize your product.

Or perhaps you plan to do it by including value-added products or services with every sale. Maybe you want to be the “go to price” guy. You may want to make 100% money-back guarantees with no questions asked. Regardless of the “how”, you are now thinking about strategy and ways to increase your exposure, conversions, and sales. There may be multiple strategies to support your goals and that’s fine. It’s even expected.

Creating a new way to optimize Product X is a strategy.

1. Tactics are those individual actions, activities, and plans that help you achieve your goals and are based on your strategy. Now we’re down to business.

A tactic is a real action that helps you implement your strategy. Tactics are when you really get down to work. They are derived from a clear understanding of your potential customer, the target audience needs and desires, and a thorough analysis of your product’s strengths, benefits, and value.

But they are also created with knowledge of the competition, what makes your product unique, how you separate yourself from the competition, and what the market is looking for not only today, but tomorrow! Just like strategies, there may be more than once marketing tactic to accomplish the strategy and once again, that is the expectation.

Tactics allow you to demonstrate how your product can be diversified or how it can be leveraged in multiple ways for others to receive value or benefits in some way. Tactics may include creation of videos, blogging, promoting your business in one more than one language,  creating content that optimizes keywords, re-engineering a website to make it faster or more user-friendly, or other specific actions that help you accomplish your strategy and achieve goals.

Execution is critical

Online marketing tactics should be simple and expertly executed. Knowing how to create the three components of a winning online business will drive conversions and sales to new heights. Use an engaging combination of basic marketing tactics and augment them with advanced marketing tactics that have proven successful time and time again for the fastest road to success.

Before you approach your business with a “we’ll wait and see” approach, evaluate your goals and create marketing strategies and tactics that ensure success for the long-term. Increased conversions and sales will follow.

Small Business Owners can utilize this list in order that they may reach a much larger target audience, which will then help their business to grow. There are a couple of advantages to be had from using Craigslist, and these are as follows:-

1. It allows the small business owner to post an advert in the most

appropriate category on the site. This can be extremely effective, as it

now receives more than 4 billion page views each month, so there is

potential for any small business to be able to reach a much larger and

more potentially lucrative audience than they would using any other

method of advertisement.

2. It allows them to use the discussion forums within Craigslist, which can

help them to generate even greater profits for their business. But they

should be wary of how they use promotional postings on these forums,

as some people may mistake them for being spam. There is a very

distinct way in which a person can post information regarding their

business to these forums so that they are found informative by the

readers, instead of it looking like spam, which is solely used to

promote a business and nothing else.

Unfortunately, those businesses who use spamming are not only likely to find

that they get overlooked by those in the forum, but may well find that

Craigslist moderators will actually delete whatever it is that they have posted.

They could even take much more severe action against that business,

banning them from using their listings altogether.

Want to learn How?

Grab yourself a copy of “Craigslist Profit Unleashed” ,

This is an excellent place for such people to offer their services, as well as being able to respond to adverts placed by others. As more and more companies, both big and small, look to outsourcing certain sections of their business, then there are plenty of individuals who have suddenly realized the advantages to be gained from these outsourcing opportunities as and when they arise.

These people are able to place adverts for the services that they provide, as well as being given the chance to respond to those adverts that they see where companies are seeking employees on a contract basis to provide the services that they can offer.

Today, you will find a section on Craigslist which is dedicated to offering services to their subscribers. Under this section, you will find various sub sections where a number of different services are now being offered. So the great thing is that you, as an independent contractor, are able to place your posting under the category that is most appropriate to the service that you can provide, and this will reach those that you are intending to target.

Plus, if you can not find a category that provides for your particular service, then you can also use the small business advertisement section in order for you to advertise your services. But you may find that it is a little more difficult for you to reach your target audience through the use of this category on Craigslist.

Many of those independent contractors who advertise their services on Craigslist have found that they have gained more business because they have responded to advertisements placed by those people, businesses and companies who are looking for contract based employees.

When searching for a position using Craigslist, a contractor can start their search by typing in a particular location. Then they can start to browse through the various different jobs that come up for that location by category.

The best and easiest way for anyone to find a contract job on this site is through the use of the search feature and by placing a tick in the contract box, which will then ensure that this term is used as part of the search equirements you request of the system. By doing this, you are assured that every position result provided to you will only be ones that are of a contract nature.

Want to learn more?

Grab yourself a copy of “Craigslist Profit Unleashed” ,

You may find it difficult to believe, but it is easily and possible for someone to

earn a living from Craigslist. As more and more people have begun to realize,

there are a number of different opportunities available to those who are willing to put in a little hard work so they can earn a living online.

For beginners, it is important that you have learned everything that there is that one needs to know about online communities like Craigslist. Plus, earning how to market themselves, as well as their products or skills, to those who might be interested in what they have to offer, has now become business.

The great thing about offering your services online, compared to providing them in the more conventional manner, is that you are setting no cap on just how much you can earn. But using this method does not mean that you will earn lots, mainly it will depend on what you are offering to others.

There are 2 ways in which a person can earn a living through Craigslist. They

may decide to offer their services or products in the following ways:-

1. As an independent contractor who provides their services to a customer

on a contract basis.

2. Or they offer their products or services to others in the same way that a

small business owner would.

But there are many individuals who are using Craigslist in order to find a job (and thus, build their business).

I will tell you how independent contractors and small business owners can utilize the services that Craigslist provides to their subscribers.

Grab yourself a copy of “Craigslist Profit Unleashed” ,